OEM vs Aftermarket Hidden Bake Element for Whirlpool/KitchenAid: Honest Comparison (WPW10207398)

Your Whirlpool oven stopped at 347°F during preheating and won't budge. You've diagnosed it down to the hidden bake element (WPW10207398), and now you're staring at two options: a genuine OEM part at $180–$240, or our aftermarket version at $93.99. That's a price difference that makes you pause.
Here's what actually matters when you're choosing between them.
Quick Answer
The aftermarket WPW10207398 delivers identical heating performance at half the cost. Unless you're keeping an ultra-premium KitchenAid for resale value or need an OEM receipt for a warranty claim, the aftermarket element is the smarter choice. Both will require the same rear-access installation hassle, and both will last 3-5 years under normal use.
Side-by-Side Comparison
| Factor | OEM Whirlpool/KitchenAid | Heima Aftermarket |
|---|---|---|
| Price | $180–$240 | $93.99 |
| Warranty | 1 year manufacturer | 1 year satisfaction guarantee |
| Lead Time | 3–7 days (dealer order) | Ships same/next business day |
| Fit & Finish | Factory-spec metal plate | Direct-fit replacement plate included |
| Compatibility | Whirlpool, KitchenAid, Maytag, Jenn-Air | Identical model coverage (KEBU208SSS00, GBD279PVB series, etc.) |
| Where Made | Mexico/China (varies) | ISO-certified facilities |
When OEM Makes Sense
There are legitimate scenarios where spending double for the OEM part is justified:
Your oven is still under manufacturer warranty. If you're within the first year or have an extended Whirlpool warranty, you'll need the OEM part and proof of purchase to keep coverage intact. No way around this one.
You're flipping a high-end KitchenAid. If you're staging a home with a premium KEBU208SSS built-in and buyers will check service records, the OEM receipt adds perceived value. It's psychology more than performance, but it matters in that context.
Your repair shop requires OEM for liability reasons. Some warranty-authorized service centers won't install aftermarket parts because it complicates their manufacturer relationships. If you're not doing the work yourself, ask first.
When Aftermarket Wins
For most real-world repairs, the aftermarket element is the obvious call:
The hidden bake element is a bear to replace. You're pulling the oven from the wall, cutting through insulation, and wrestling with hidden screws for 1–2 hours regardless of which part you buy. As one installer put it: "I had to cut a slit in the insulation the width of the new bake element, and used a putty knife to move it out of the way—there is no opening in the insulation, which is wrapped all around the oven."
That labor is the same whether you spent $94 or $220 on the part.
Failure mode is identical across brands. Here's what a tech found when removing the original: "I was shocked how badly warped the old element was from use. My ohm meter needle didn't move at all, so there was zero continuity." Warping and open circuits happen to OEM and aftermarket elements alike after 3–5 years of thermal cycling. You're not buying longevity by going OEM—you're buying a logo.
Speed matters when your oven's down. The aftermarket part ships same or next business day. OEM parts often require dealer orders that take 3–7 days, especially for older GBD279PVB or GBD309PVQ models. That's a week of takeout meals.
"The bake element was completely broken and warped when we removed it. The aftermarket replacement has been working perfectly for 18 months—oven preheats in 12 minutes just like new." — Verified installer, GBD279PVS02
Our Verdict
Go aftermarket unless warranty or resale requires OEM. The WPW10207398 aftermarket element delivers the same 2400W heating performance, fits the same mounting plate, and covers all the same Whirlpool/KitchenAid/Maytag/Jenn-Air models at 52% less cost. Save the $130 difference for the inevitable day when your convection fan motor starts grinding.
Installation Reality Check
Fair warning: this isn't a quick fix. You'll need to remove the oven from the wall to access the rear panel. Before you start, take off the lower metal trim piece, oven door, racks, and (if it's a combo unit) the microwave turntable. Wear a mask when cutting insulation—fiber debris gets everywhere.
The four mounting screws are hidden in insulation (one far left, two center, one far right). Finding them the first time is like a treasure hunt. Reinstalling them is worse—expect several minutes of lining up holes while pushing insulation out of the way. A square drive bit helps.
Budget 1–2 hours for the full job. The part replacement takes 20 minutes; access and reassembly take the rest.
Frequently Asked Questions
Will the aftermarket element last as long as OEM?
Yes. Both types fail from the same thermal stress after 3–5 years. The heating coil technology is identical—controlled resistance wire in a metal sheath. One user reported: "I determined the hidden bake element below the oven cavity was not working, because the bottom of the oven was cold during normal use." That cold-bottom symptom happens to both OEM and aftermarket parts at similar lifespans.
Does this work with KitchenAid built-ins like the KEBU208SSS00?
Absolutely. This element replaces W10207398, AP6017075, 9760768, and PS11750370 across Whirlpool-family brands. It fits KitchenAid KEBU208SSS00, Whirlpool GBD279PVB/PVQ/PVS series, GBD309PVB models, and dozens more. Check your model number against our compatibility list, but if your current element is stamped W10207398, you're good.
Can I test the element before pulling the oven out?
Not easily—that's the curse of hidden bake elements. You can't see or access them from inside the oven cavity. The telltale sign is an oven that won't reach bake temperature (often stuck at 300–350°F) while the broil element still works fine. If you have a multimeter and pull the rear panel, test for continuity across the element terminals. Zero ohms or infinite resistance means it's dead. But honestly, if you're already pulling the oven out to test, you might as well replace it.
Ready to go aftermarket?
WPW10207398 · Factory direct · 1-year warranty